关键词: 碳排放, 市场营销, 新能源：储能

Abstract:

with the acceleration of China's energy transformation under the goal of "double carbon", the new energy power system is facing challenges, and the battery energy storage industry has become the key support. This paper summarizes the policy orientation of battery energy storage industry at home and abroad. Foreign countries such as the United States, Britain and Germany promote the development of energy storage industry through financial subsidies, tax incentives, market access liberalization and other policies. In China, battery energy storage has been included in the national strategic development plan since 2016, and a number of policies have been issued to promote its commercialization. However, there are still some problems in the domestic battery energy storage industry policy, such as the imbalance of top-level overall planning, the lack of market economy construction, and the imperfect enterprise operation and marketing mechanism. Therefore, suggestions on the establishment of the future battery energy storage policy system are put forward, including the marketing oriented incentive mode, the reform of the energy storage allocation mechanism under the carbon emission market, and the formulation of market policies to improve the market mechanism, so as to provide reference for the development of new energy storage industrialization.

Key words: carbon emission, marketing, new energy: energy storage